Not the Typical July

The weather surely signals that it's midsummer, but the slow start to the real estate year means that the dog days of summer have a little more life to them. We are still seeing new listings, new offers, and new sales. Our web hits doubled from May to June. There was a downward blip for the Fourth of July, and then they went up again. People are clearly thinking about buying and selling, even if every contract seems a long and tortuous process.

On that note, I was spending the weekend in Vermont last weekend with a friend from North Carolina. She was trying to close the sale of a commercial building, which she had sold already once and it had fallen through. She was in negotiations with the new buyer on the day before what was supposed to be the closing. Her husband was bemoaning her travails. I told him that MOST commercial contracts seem to fall apart at least once, and that it is, unfortunately, very common for the buyer to come back at the last minute and ask for concessions, often due to financing conditions. Even in residential, we have a number of contracts now that seem to have taken on a life of their own. They go on and on, with delays, threats, changes, grandstanding, and probably tears. I'm telling you this so you won't take it personally if it happens to you! Forewarned is forearmed.

Evening Open Houses?

I have an idea on which I'm interested in input from the public. We have traditionally done almost all open houses on Sunday afternoons. That isn't true everywhere in the country, since I have noticed that, in Arizona, Saturday seems to be just as common as Sunday. There is an historical logic to the current pattern, since people were usually less busy on Sunday afternoons. The idea of going to open houses seemed to fit in with the practice of taking Sunday drives.

Today's world is different. Children's sports, in particular, take no holidays. Sunday afternoons may be as jam-packed as any other day. In addition, weather is a huge factor. All real estate agents know that there is a bell curve for attendance--if the weather is too bad, no one comes, and, if the weather is too good, no one comes. For busy people, a great day may just be too precious to pass up.

So why not vary the routine? If you are like I am, you may prefer to squeeze in all you can into the work week, leaving bigger blocks of weekend time for other things, especially outdoor activities. In this season of extra light, we could hold open houses late in the day, and interested parties could stop on their way home from work or picking up kids. Even for commercial properties, this idea has appeal. Many owners and managers are too busy to take time out to look at space during the work day. We could serve wine and cheese, and let people take their time after the end of the work day to explore real estate options. Even agents would benefit, as it would leave weekend time to work with buyers.

We have tried this a few times, at least in residential, but it hasn't caught on. I'm curious as to why it has not. What do you think?