Online luxury real estate sales and marketing is the wave of the future. Of course, this does not mean that there is no more room for traditional marketing techniques but going online greatly expands your reach and makes it easier to find prospects from all over the world that you can convert into buyers. However, it may take some effort to adjust to the new ways of online real estate marketing. Here are some tips that can help make the shift to realtor marketing online easier for you.
The first step in online luxury real estate sales and marketing is to have a well designed website. The first consideration for creating a good elite real estate website is to make sure it is user-friendly. Your leads should have no problem navigating the site and using it to find properties that meet their requirements. Avoid making it a website with flash animation that may cause it to load more slowly. Pictures should be a priority since leads are more [responsive to] listings with lots of photos that allow them to get a good idea of what a property looks like. If possible, you can also include video tours of the property since these will also greatly appeal to potential buyers. And you should have maps that detail the location of the property as well as satellite and street-level views. To make it more useful to your visitors, you can include applications such as a credit score checker and mortgage calculator.
Once you have a great real estate website, you can start optimizing it to rank high on search engine results pages. Ranking in the top three on results pages virtually assures you that a surfer will click on your link if they find it relevant to their search. One important way you can do this is to focus on one specific keyword per web page, rather than trying to optimize for several keywords. You might also rank higher by choosing a specific keyword, rather than a more general one. For example, instead of homes for sale, Irving, Texas you might want to target keywords such as townhouses, Irving, Texas or Irving, Texas, multifamily homes. Make sure to include the keywords in the title, description and sprinkled throughout the content.
Apart from optimizing your website on search engine pages, you can also promote it using offline methods. Add the URL of your website on your business cards. If you have print ads for your company, add the website address at the bottom of the ad where it can be easily spotted.
Finally, one of the most important steps in online luxury real estate sales and marketing is to fill your website with valuable content. Apart from listings, you can also include a blog with practical posts such as buyer s guides and other articles that would be of interest to buyers. Make sure you include the appropriate keywords in the posts which should be used in as natural a fashion as possible. And always refresh your content by regularly adding new posts as often as possible in order to give your leads a reason to make return visits to your site.